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Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
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Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
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Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
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Analyst Access Program
Exclusive time with the thought leaders who craft our research.
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About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
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Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
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Our People
Take a look into our corporate culture and view our open roles.
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Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
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Newsroom
See our latest press releases, news articles or download our press kit.
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Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
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Events
Browse our upcoming and past webinars and other events.
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Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
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Exclusive Access to Thought Leaders

Insider Intelligence’s NEW Analyst Access Program now gives you direct access to the analysts behind our leading research, data and insights.

Latest Research

Unlock insights and trends about your target audiences with research built on vetted and transparently sourced data put through our proprietary research methodology.

Explore what Insider Intelligence can provide for your industry.

Advertising, Media and Marketing

Learn how marketers and advertisers are maximizing revenue through optimized spend and efficient targeting. Our research covers how they most effectively reach consumers and which channels have the most growth potential – both now and in the coming years.

Retail & Ecommerce

Our Retail & Ecommerce research dives into how the world’s biggest retailers (and those with rising market share) are maximizing their revenue by reaching new buyers and refining their delivery processes. Understand where consumers are spending, what channels they are using to make purchases and how brands are reaching shoppers.

Financial Services

Today’s leading financial services companies are winning the battle for customer loyalty by anticipating disruption and meeting consumer demand for a frictionless experience. Learn how incumbents and startups are managing their financial health, streamlining transactions, lowering barriers to entry and driving revenue through better digital experiences.

Technology

Stay ahead of emerging technologies such as generative AI, AR/VR, wearables and more and how they are disrupting and shaping the future of business.

Complete Coverage Areas

All of our research, data and insights covers a span of categories that are relevant for your key initiatives, from strategy, to planning and execution.

Customer Statistics

Here’s what our clients have to say.

Key decision-makers at the world’s leading brands share why they find Insider Intelligence research so critical to their operations.

  • “There are very few places that I feel like I’m getting interesting information that might spark an idea or get me to rethink what we’re doing—and eMarketer is one of them.”

    Ann Lewnes

    Executive Vice President and CMO, Adobe

  • “I’m constantly going into the database to look up the macro numbers, constantly benchmarking and asking, ‘At what pace does eMarketer think things are going to grow?’”

    Jeff Green

    CEO and Co-Founder, The Trade Desk

  • “eMarketer is a valuable resource that helps us navigate our customers’ changing landscape and understand their evolving needs.”

    Stan Pavlovsky

    CEO, Shutterstock

Become a client.

Find out how Insider Intelligence research, data and insights empowers you to make informed strategic decisions for your company and teams.

Call Us: + 1-800-405-0844

Rigorously sourced and vetted data

Proprietary and transparent, research methodology

Timely, insightful and unbiased analysis

Citable and reusable charts, insights, forecasts and datasets

External credibility and validation for projects and initiatives