EMARKETER’s data-centric forecasts and rigorous analysis empower your strategic decisions. We are the go-to resource for marketing, advertising, and commerce insights that maximize and optimize revenue-driving teams across your organization. Our forecasts, reports, and benchmarks enable you to anticipate tomorrow’s market trends for confidence today.
Unlock insights and trends about your target audiences with research built on vetted and transparently sourced data put through our proprietary research methodology.
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The world’s leading media publications regularly cite EMARKETER to inform their readers.
Learn how marketers and advertisers are maximizing revenue through optimized spend and efficient targeting. Our research covers how they most effectively reach consumers and which channels have the most growth potential – both now and in the coming years.
Our Retail & Ecommerce research dives into how the world’s biggest retailers (and those with rising market share) are maximizing their revenue by reaching new buyers and refining their delivery processes. Understand where consumers are spending, what channels they are using to make purchases and how brands are reaching shoppers.
Today’s leading financial services companies are winning the battle for customer loyalty by anticipating disruption and meeting consumer demand for a frictionless experience. Learn how incumbents and startups are managing their financial health, streamlining transactions, lowering barriers to entry and driving revenue through better digital experiences.
Stay ahead of emerging technologies such as generative AI, AR/VR, wearables and more and how they are disrupting and shaping the future of business.
All of our research, data and insights covers a span of categories that are relevant for your key initiatives, from strategy, to planning and execution.
Here’s what our clients have to say.
Key decision-makers at the world’s leading brands share why they find EMARKETER research so critical to their operations.
“EMARKETER’s PRO+ Forecasts tool has improved my advertising strategy development and credibility. It provides a multifaceted view of market trends through rich, insightful narratives.”
Strategist, Veritone One
“EMARKETER’s newly launched PRO+ forecast feature allows for ‘double clicks’ into the illustrated data, which provides further insights and contexts that often add texture to the overall analysis and story being told.”
VP, Integrated Media Strategy & Planning, DEPT Agency
“There are very few places that I feel like I’m getting interesting information that might spark an idea or get me to rethink what we’re doing—and EMARKETER is one of them.”
Executive Vice President and CMO, Adobe
“I’m constantly going into the database to look up the macro numbers, constantly benchmarking and asking, ‘At what pace does EMARKETER think things are going to grow?’”
CEO and Co-Founder, The Trade Desk
EMARKETER is a valuable resource that helps us navigate our customers’ changing landscape and understand their evolving needs.”
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Find out how EMARKETER research, data and insights empowers you to make informed strategic decisions for your company and teams.
Rigorously sourced and vetted data
Proprietary and transparent, research methodology
Timely, insightful and unbiased analysis
Citable and reusable charts, insights, forecasts and datasets
External credibility and validation for projects and initiatives